Gamified Birdwatching
Gamified Birdwatching
Gamified Birdwatching
Bring the birdwatching experience to home - identify birds, embrace natural soundscape, help preserve birds & habitats
Bring the birdwatching experience to home - identify birds, embrace natural soundscape, help preserve birds & habitats
Gamification
B2C
Mobile
Brand
1 in 8 bird species are threatened with extinction due to lack of awareness, which leads to insufficient funding and support. Birdwatching, surprisingly, has an unexpectedly high learning curve, with limited action and outdoor requirements creating barriers to entry. I wanted to solve this problem by combining my passion for conservation with gamified design.
The inspiration is a pokemon-go-like experience combined with the soothing qualities of birdsong I hand-crafted virtual environments with spatial audio for an immersive at-home experience.
1 in 8 bird species are threatened with extinction due to lack of awareness, which leads to insufficient funding and support. Birdwatching, surprisingly, has an unexpectedly high learning curve, with limited action and outdoor requirements creating barriers to entry. I wanted to solve this problem by combining my passion for conservation with gamified design.
The inspiration is a pokemon-go-like experience combined with the soothing qualities of birdsong I hand-crafted virtual environments with spatial audio for an immersive at-home experience.
1 in 8 bird species are threatened with extinction due to lack of awareness, which leads to insufficient funding and support. Birdwatching, surprisingly, has an unexpectedly high learning curve, with limited action and outdoor requirements creating barriers to entry. I wanted to solve this problem by combining my passion for conservation with gamified design.
The inspiration is a pokemon-go-like experience combined with the soothing qualities of birdsong I hand-crafted virtual environments with spatial audio for an immersive at-home experience.
My goal wasn't just to create another app, but to build a bridge between everyday people and the urgent need for bird conservation. Users can comfortably learn about bird behaviors and calls without leaving home, while interactive elements transform conservation education into an engaging rather than overwhelming experience.
My goal wasn't just to create another app, but to build a bridge between everyday people and the urgent need for bird conservation. Users can comfortably learn about bird behaviors and calls without leaving home, while interactive elements transform conservation education into an engaging rather than overwhelming experience.
My goal wasn't just to create another app, but to build a bridge between everyday people and the urgent need for bird conservation. Users can comfortably learn about bird behaviors and calls without leaving home, while interactive elements transform conservation education into an engaging rather than overwhelming experience.
Case Study Bites
Grounded Innovation
I led a group of 2 designers (junior), 1 artist (junior) and 1 PM (experienced) in this initiative. I hosted brainstorm sessions, field study trips, created interview guidelines and synthesize workshops, and implemented the execution including amazing artwork by Yaqi Wei & Yuxuan Han.
The highlights were field trips to guided birdwatching tours where I get to observe, experience the birdwatching and interview experienced watchers from UCLA's birding club.
I led a group of 2 designers (junior), 1 artist (junior) and 1 PM (experienced) in this initiative. I hosted brainstorm sessions, field study trips, created interview guidelines and synthesize workshops, and implemented the execution including amazing artwork by Yaqi Wei & Yuxuan Han.
The highlights were field trips to guided birdwatching tours where I get to observe, experience the birdwatching and interview experienced watchers from UCLA's birding club.
I led a group of 2 designers (junior), 1 artist (junior) and 1 PM (experienced) in this initiative. I hosted brainstorm sessions, field study trips, created interview guidelines and synthesize workshops, and implemented the execution including amazing artwork by Yaqi Wei & Yuxuan Han.
The highlights were field trips to guided birdwatching tours where I get to observe, experience the birdwatching and interview experienced watchers from UCLA's birding club.
Perch is in prototyping mode to gain hands-on learning and validation with potential users who signed up during interview.
Perch also won a nomination of UX Design Award in 2024.
Perch is in prototyping mode to gain hands-on learning and validation with potential users who signed up during interview.
Perch also won a nomination of UX Design Award in 2024.
Perch is in prototyping mode to gain hands-on learning and validation with potential users who signed up during interview.
Perch also won a nomination of UX Design Award in 2024.
